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Wednesday, November 7, 2012

Blab It To The Rabbitt…


Okay, so this entry is a bit of a departure from my usual posts. I’m writing more about radio history than music – but I figure radio and music go together, and since this is my blog, I can do as I like!

 

So, several months ago I stumbled across some old airchecks from various radio stations in the 1960s. I think by now it’s quite obvious that I am inclined towards that particular decade and I loved getting this glimpse into the normal lives of people from that time. When it comes to history, I’ve always been more fascinated with the lives of the Average Joe or Jane than the famous political figures, so these old airchecks were quite a find for me. I found myself looking into various artists I hadn’t previously explored and I quickly became a fan of one DJ in particular. The St. Louis radio station, KXOK’s Johnny Rabbitt (aka Don Pietromonaco).

 

I was immediately attracted to his style on the radio. He doesn’t just tell you what song is going to play next, he really put on a show! I was very amused by his banter with his self-created sidekick, Bruno J. Grunion. And when I found out that Bruno didn’t actually exist, but was voiced by Johnny Rabbitt himself, I was thoroughly impressed.  After doing a bit more research I found, that he’d often get to the studio early and record his Bruno drop-ins before the show, then converse with the pre-taped voice on the air and then there were times when he did both voices live. That takes the talent of a true actor to pull off something like that, I believe. While I think these kinds of antics were more common back in the day, I still believe that Don Pietromonaco was an extremely talented individual. He stepped into the Johnny Rabbitt role in 1964 and became a local legend of sorts.

 

I know that a lot of work had to go into each show – they were carefully crafted with laugh-tracks, sound effects, gags, contests, games, prizes, requests and dedications.  I know he didn’t do it entirely on his own – he had help from the production team of KXOK, but he did earn some of the highest ratings ever recorded in the St. Louis area. He also ran a couple teen nightclubs and helped raise millions of dollars for medical research.  And of course, he created memories for thousands of St. Louis teens… After listening to as many broadcasts featuring him as I’ve been able to find, I can say with absolute certainty, had I been a St. Louis teen in the ‘60s, I’d have been a Johnny Rabbitt Army Member.
 
 
 
 

2 comments:

  1. http://www.live365.com/stations/kxok630
    Johnny and Bruno still rule on the Interwebs!

    ReplyDelete
  2. And something else you might like: http://www.facebook.com/groups/312810488387/
    The KXOK 630 Facebook page, full of old farts like me with fond memories of our teen years listening to Johnny and Bruno on the radio...and I still remember the arguments in the high school corridors about whether or not they were one and the same.

    ReplyDelete